Betamotor commenced in 1904, in the Italian city of Florence. Begun under the name “Società Giuseppe Bianchi” the company originally intended building bicycles that were handmade. With the fast paced development of the motorized transport and the massive changes that went through the Italian economy, the company turned to producing motorcycles in the late 1940s. Let us know the detailed story behind the origination of Beta bikes.
Enzo Bianchi and Arrigo Tosi, the duo who controlled the company joined the initials of their surname to create their brand name, Beta. Ever since, the bikes were sold under this brand name.
The first model to be placed in the market was called Cervo 48. A rubberized roller which acted on the rear-end tire took care of the bike’s transmission. CIGNO was launched in 1948. Propelled by a 48 [...]